Project overview
- Role
- Solo product designer
- Timeline
- About 3 months
- Scope
- Brand · Product · Motion
- Status
- Internal validation
← BackSERVIO · 2026
AI expert service platform
Turn expert services into deliverable AI products.
I led brand, product UI, and motion from 0 to 1, connecting creation, management, and live meetings into one service experience.
Product brief
Help instructors, consultants, and professional teams configure and deliver their expertise as AI services.
The engineering worked. The AI still needed to become a credible, configurable product that could be delivered directly to clients.
Reduce a long process to three key decisions.
Each decision changed the product's identity, scalability, or delivery experience. The visuals carry most of the evidence.
Do not look like another AI SaaS.
Early directions still used familiar tech-SaaS cues. Restrained dark surfaces and dithered landscapes repositioned SERVIO as a professional service brand.
One product language for many experts.
Industries, people, and services can change while composition, hierarchy, and interaction remain consistent as the system scales.
Carry the brand into the live service.
The website sets expectations, the workspace organizes the service, and the meeting room delivers it through one continuous visual logic.
OKKAPIAN
Turn brand consistency into a tool the team can actually use.
To keep SERVIO's dithered imagery consistent, I turned repetitive manual work into OKKAPIAN: batch import, reusable presets, shared parameters, and batch export. The visual system became a production tool the team could reuse.
Open OKKAPIAN ↗
Not one beautiful homepage. A complete product system.
The visual system spans marketing, scenarios, pricing, editorial content, and the product itself while carrying one brand signal.
Create, manage, and deliver expertise.
SERVIO is not a general chatbot. It organizes expert knowledge, presentation flow, and collaboration tasks into a real deliverable service.
Create a service
Turn prompts, slides, source files, and tasks into a service that is ready to deliver through one clear configuration flow.
Manage experts and history
A single workspace keeps services, templates, and history visible, maintainable, and ready to scale into new domains.
Deliver in a live meeting
Clients hear the explanation, review materials, and leave with AI drafts and next steps inside one complete service experience.
A product the team could finally put in front of clients.
Brand system
Type, color, imagery, and motion
Product workspace
Creation, management, templates, and history
Live meeting
Presentation, files, AI drafts, and tasks
Reusable assets
A system the team can keep extending
Contact
connieoooo@163.com
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Connie Huang