Case Studies

AI Expert Platform

A platform for creating your own AI expert. I owned brand, marketing site, workspace, agent creation, and the virtual meeting room 0→1 — and built a tool to keep ASCII-style imagery consistent across the product.

Cross-border AI Agent

An AI analyst for cross-border sellers — research like product pick, reviews, competitors, and profit in one conversation. Full demoable product delivered in ~2 weeks via Figma Make.

Fitness Mini-program

A boutique fitness mini-program covering class discovery, booking, payment, check-in, and training records.

North America DTC Redesign

A North American DTC wig brand (millions of users, 1B+ GMV). Over ~1 year I owned the PC/mobile redesign — brand system, purchase flows, PDPs, and a 60+ component system. Post-launch: +12.2% satisfaction, +15.6% PDP image CTR.

Fitness Growth Design

China's leading pay-per-class fitness brand. For three years I led growth experience design across mini-program, app, admin, and major campaigns — booking redesign drove +21.7% campaign traffic; 2022 Double 11 hit ¥178M.

Overseas DTC Redesign

A top overseas DTC wig brand. I led the PC, mobile, and app IA and purchase-path redesign — closing the gap between a #2 brand and a #20-feeling UI. Related-page conversion +11.3%, image CTR +14.6%.