← BackSUPERMONKEY · 2020 – 2023

Mini-program · APP · Back-office · Campaign Design

Three years of growth design for the fitness brand that refused to sell annual cards.

SUPERMONKEY is a major Chinese fitness brand (pay-per-class, no annual contracts). For three years I was a senior experience designer on growth: mini-program, app, back-office, and big seasonal campaigns like Super Friday and Double 11.

Project overview

Role
Senior Experience Designer
Timeline
~3 years
Scope
Mini-programAPPBack-officeCampaign Design
Status
2020 – 2023Live · Millions of active users

Design response

I redesigned booking around cards and scan-first hierarchy, shipped store-guide specs for ops, and treated post-class emotion (share templates, achievements) as a growth lever · each big push had a clear funnel target.

SUPERMONKEY case cover · growth outcome metrics
Growth design principles
Group course purchase flow · five steps
Schedule page · city, coach, time filters
Store Guide · spec structure
Store Guide · applied to real studios
Campaign outcome metrics
Super Mock · intro
Super Mock · four modules
Fitness centre · data overview
PT data & movement records
Post-class share templates

Next project

UNICE→

UNICE case cover · role, scope and outcome metrics

Contact

connieoooo@163.com