← BackUNICE · 2019 – 2020

PC · Mobile Web · APP

Re-architecting the information of a top-ranked overseas DTC site.

UNICE is a top-ranked overseas DTC wig brand (5M+ registered users, $1B+ revenue). I led the redesign across PC, mobile web, and app · focused on information architecture and a calmer, more premium surface that matched the product.

Project overview

Role
Project Design Lead
Timeline
~1 year
Scope
PCMobile WebAPP
Status
2019 – 2020Live · Ranked #2 in overseas e-commerce category

Design response

I rebuilt IA with an information-first hierarchy, refreshed visuals around localized references for the audience, and removed flow steps unless they earned their place · fewer modules on the happy path, louder signals where decisions happen.

UNICE case cover · role, scope and outcome metrics
Project background & upgrade goals
Homepage redesign · full flow
PDP redesign · full-height flow
Category / collection layout
Other pages · supporting surfaces
Other pages continued

Next project

SERVIO→

SERVIO brand visual · ASCII-dithered landscape

Contact

connieoooo@163.com